Good morning
Great products happen when customer needs, business goals, and technology work together. I help organizations create intuitive enterprise experiences that accelerate adoption, reduce complexity, and drive meaningful business outcomes.
Design, AI and Leadership
Business Strategy
Human-Centered Design is a business strategy that helps organizations reduce risk, accelerate delivery, increase adoption, and create products customers love. By understanding customer needs early and validating solutions often, teams make better decisions and deliver measurable business outcomes.
218% ROI
Design-Led Growth
50% Faster
Time-to-Market
AI Strategy
AI is transforming both how products are designed and the intelligent experiences they deliver. As production becomes easier, the value of design shifts toward strategy, critical thinking, creativity, and solving the right problems while keeping people at the center.
30× Faster
Exploration
100%
Human-Centered
Design Leadership
Creating high-performing design organizations through strong leadership, customer-centered culture, and cross-functional collaboration. By establishing the right operating model, DesignOps practices, and team culture, design becomes a strategic driver of innovation and business success.
15+ Years
Hands-On Leadership
4
Technology Eras
A selection of honors and accolades
Best Quality Learning Experience
NextEra Energy • Quality, Safety & Innovation Expo• 2026
Recognized for co-creating the Human-Centered Design AI Test Kitchen, an interactive exhibit showcasing human-centered AI, rapid prototyping, and responsible AI design.
First Place
Replit AI Prototype Challenge • UKG• 2025
Recognized as part of a cross-functional team that leveraged Custom GPTs to streamline the product lifecycle, from market research and business case development to JTBD and prototype testing.
First Place
Innovation Challenge • UKG• 2024
Designed a self-learning AI assistant that provided real-time employee guidance while automatically capturing user friction through Pendo analytics, creating a continuous feedback loop to improve the product.
Author
Published the AI for UX Designers™ series, sharing practical frameworks, enterprise case studies, and human-centered AI methods drawn from over 20 years of product design experience.
Recent Projects
NextEra EnergyLed the experience strategy for an AI-assisted geospatial platform that enabled renewable energy developers to identify higher-quality project sites faster, reduce early-stage development risk, and accelerate project planning.
Reduced
Development Risk
Faster
Site Evaluation
NextEra EnergyModernized the landowner experience by leading the design of a self-service platform that reduced projected annual support costs by $150K while supporting the rapid growth of NextEra's renewable energy portfolio.
$150K
Annual Savings
20%
Portfolio Growth
UKGRedesigned the employee mobile experience to simplify workforce management, improve usability, and increase adoption across millions of frontline employees through a more intuitive and accessible experience.
+25%
User Adoption
4.5★
App Rating
UKGEstablished a unified experience strategy across multiple HCM products that reduced design debt, accelerated delivery by 30%, and created a more consistent enterprise experience.
30%
Faster Delivery
5
Product Domains
UKGDefined the product vision for an AI-powered workforce assistant that simplified workforce management through natural language interactions, enabling faster decisions and responsible AI adoption.
30%
Faster Decisions
100%
Responsible AI
UKGDesigned a unified payroll gateway consolidating workforce management, payroll, and analytics into one intelligent interface, reducing manual reconciliation and improving payroll readiness visibility.
Unified
Payroll Gateway
Real-Time
Readiness Status
IndependentAutomated lead capture, qualification, and quote generation for small businesses using conversational AI agents connected to CRM, SMS, and email through no-code automation.
24/7
Lead Capture
Minutes
Inquiry to Quote
I'm always interested in connecting. I'd love to hear from you.
